News Release
New Product Launch from Bose tied to UC San Diego startup Hush
San Diego, CA, June 22, 2018 -- Bose launched noise-masking sleepbuds this week, and there's a UC San Diego connection. In 2016 Bose acquired Hush, a noise-cancelling smart earplug startup launched by undergraduates at the UC San Diego Jacobs School of Engineering.
In a December 2017 UC San Diego profile about the Bose acquisition of Hush, Daniel Lee, co-founder and CEO of Hush and a 2014 mechanical engineering graduate from UC San Diego, said the Hush product had been integrated into Bose’s noise-masking sleepbud product line.
The engineering students conceptualized the company in mechanical engineering professor Nate Delson’s Product Design and Entrepreneurship class.
“The idea for Hush initially started as a homework assignment for Dr. Delson’s entrepreneurship course, so I’d say Professor Delson and UC San Diego were very important for the idea to have happened,” said Lee.
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The Bose product launch is generating buzz on the Internet this week. UC San Diego mechanical engineering alumus Daniel Lee is the person photographed wearing the new Bose sleepbuds in a story in The Verge. (Photo credit: Chris Welch / The Verge) |
The purpose of the entrepreneurship class is to learn about what’s involved in product design, explained Delson.
“You need to identify a compelling market need, see if there’s technology that can meet that need, and see if there’s a viable business model,” Delson said. “Whether students go out and do an entrepreneurial project or not, hopefully they go into the workforce more attuned to the fact that real products need business models and that financial constraints are important.”
Hush went on to be incubated in San Diego’s EvoNexus before it was acquired by Bose. Read the EvoNexus post here.
The Bose product launch is generating buzz on the Internet this week. Daniel Lee is the person photographed wearing the new Bose sleepbuds in a story in The Verge.
Daniel Lee is also quoted in this USA Today article about the sleepbuds.
Read more on the Bose noise-masking sleepbuds website.
The original three UC San Diego student co-founders of Hush are Daniel Lee, Daniel Synn and Daniel "Chesong" Lee.
Media Contacts
Daniel Kane
Jacobs School of Engineering
858-534-3262
dbkane@ucsd.edu
Katherine Connor
Jacobs School of Engineering
858-534-8374
khconnor@ucsd.edu